The Reading

Oddly enough I enjoyed reading the Word Craft book, the first three chapters anyway. It was real nice not to read a textbook for once, but better than that, it was a great couple of chapters. The insight was incredible into the world of namers and I loved how it had real life examples of products I am familiar with, big time products. I loved the BlackBerry example. The symetry with the words, 5 letters each, the relation to a fruit that grows on a network in a tree, and the thing that really intrigued me was the sound explanation. The creators introduced strawberry for a name but the BlackBerry sounds alot snappier, I loved that explanation.

It was also great to get a sneak peak into the Lexicon company. I feel like you rarely get a first hand look into a huge company like that one.

I hated the name Quiddity for a company, it just sounds terrible to me. I feel like you stumble over the words, and it just makes no sense, you cant relate to it. However, it does seem to fit into most of the other odd company name's out there. I guess all that matters is the bottem line...